HUR – TRP Certified Retention Partner

If a member isn’t getting value for money from their membership then they will leave – right? This article is a summary of TRP’s latest research into understanding the value proposition, how to measure it and how it impacts a member’s risk of cancelling. This resulted in the creation of what we believe will become [...]

How what you say and how you say it changes member retention In previous research, The Retention People (TRP) have demonstrated that the frequency with which fitness staff speak to members while working out both increases their subsequent visit frequency and membership retention rates. A question that often arises is whether it matters what fitness [...]

  The potentially shocking and controversial answer to this for the vast majority of health clubs and leisure centres is yes! Thinking about who you sell to and not just how many you sell can net thousands of pounds more income. In this article we will use real data from an anonymous club to outline [...]

Yes! TRP‘s latest research considered the impact of your fitness team on your bottom line, and found that fitness staff can generate more than 600% more income per member than the actions of sales people alone. Introduction The financial success of a health club is dependent on a combination of the number of memberships sold [...]

Click here to view this article as a Powerpoint It is commonly accepted that membership retention is the largest problem facing most businesses in our industry. However, this problem is not new, so why are clubs still struggling to make an impact on their retention performance? The secret lies in a change of strategy. Operators [...]